The #1 Direct Choice for Canadian Over 50s¹

Protect your family from funeral costs and bills, or leave a gift behind with up to $250,000 of coverage from Seniors Choice.

What is Canadian Seniors Life Insurance?

Canadian Seniors Life insurance is a simple and straightforward way for you to provide financial support for your loved ones when you pass away. It can be hard to think about, but a funeral can be a big expense to manage at short notice. According to our research the average cost of arranging a funeral in Canada in the last five years was $7,793. This cost could also rise up to $17,107 when you include other extra elements such as limousines, headstones or coffins. With Seniors Choice you could get a benefit amount of up to $250,000 depending on your age when you apply.

The benefit amount could be used to help pay for a variety of things. You could help with funeral expenses, help pay off any debts you might have, leave a cash gift for your loved ones or even provide for your children or dependents to help them with things like school or college.

Why Seniors Choice is the right choice

Choose the right coverage

Get up to $250,000 of coverage for your loved ones, depending on your age

Choose peace of mind

24/7 Worldwide coverage – for the whole of your life, for as little as $14.88 per month²

Choose convenience

You can get coverage in just a few minutes from a local trusted advisor, with no medicals or blood tests

Key benefits of Canadian Seniors Life Insurance

Immediate coverage – Excluding suicide in the first 2 years
Easy claims process – We aim to make the process as easy and straightforward as possible
Terminal Illness coverage – Get your full benefit amount upfront if you’re diagnosed with a terminal illness³
Exclusive – Canadian Seniors Life Insurance can only be bought directly from us
Choose convenience – Get covered in minutes with our easy to arrange insurance
Experienced team of trusted advisors – Our local team is based right here in Canada
24/7 Worldwide coverage – Choose peace of mind for the whole of your life

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Why choose Canadian Seniors Life Insurance?

As we get older, it can feel like there are less options ahead of us. Decisions can feel like they are being made for us instead of with us. At Seniors Choice, we make sure that you have a say over your future with cover you can trust. With Seniors Choice you can save money as you won’t have to go through a broker that might charge you extra fees. You’ll be dealing directly with a trustworthy provider that knows the policies inside and out and can answer any questions you might have. Here are some of the key features of our life insurance policies:

Available for all Canadian residents aged 40-80⁴
Coverage from as little as $14.88 per month²
No medicals or blood tests for approval – we only ask a few health and lifestyle questions
Get up to $250,000 of coverage depending on your age

Feel confident in a provider you can trust

As the #1 direct choice for Canadian over 50s life insurance¹, we’re proud to say that after thousands of independent reviews we’ve been rated ‘Excellent’ on Trustpilot. We've also got excellent ratings on Google, REVIEWS.io and Feefo, where we’ve won the Gold Trusted Service Award.

Myth vs Fact: Common Misconceptions about Life Insurance

When searching for a life insurance policy there can be a lot of jargon which can often lead to confusion. At Seniors Choice, we want to make things as simple and straightforward as possible. Here are two common myths about life insurance and what makes Seniors Choice different from other providers.

Life Insurance doesn’t pay out while you’re still alive

There are Life Insurance policies that won’t pay out while you’re still alive, but Seniors Choice isn’t one of them. With a Canadian Seniors Life Insurance policy, you can receive your full benefit amount if you’re diagnosed with a terminal illness by a medical professional and given less than 12 months to live. Giving you even more peace of mind that your loved ones will have the support they need.

You can’t get Life Insurance if you’re a smoker

If you’re one of the 3.8 million Canadians who smoke, you might think that you won’t qualify for life insurance. With Seniors Choice you can get a tailored policy that takes into account your own unique circumstances. If you gave up smoking in the past year or two, you’ll still be counted as a smoker but if you gave up before that you won’t be. Either way you can still get a free quote from one of our trusted insurance advisors.

When should you consider getting life insurance?

It’s never too late to consider a life insurance policy. For many people, retirement can mean a lot of big lifestyle changes. Unfortunately, it can also present some new challenges. Many people may not have a steady stream of income but might still have some financial obligations. Life Insurance is a way for you to plan ahead and make sure your family has support for a variety of end-of-life expenses.

With Seniors Choice, if you’re a Canadian resident aged 40- 80⁴, your family could receive up to $250,000 depending on your age when you apply.¹ There are no medicals or blood tests, just a few simple health and lifestyle questions that can be answered over the phone. Our team of trusted insurance advisors are ready and waiting to help you secure your family's future.

Seniors Choice, the #1 direct choice for Canadian over 50s¹

Based on the product distributor obtaining over 4,000 service reviews on multiple reviews platforms since 1 September 2021 from Canadian residents aged between 50 and 80 years old, which is more than any other provider who directly provides Life Insurance products without the support of a broker network and has been active in advertising on TV since 1 September 2021, excluding Quebec.

Based on a 50-year-old female non-smoker with $20,000 of coverage.

You will receive the full benefit amount upfront if you are diagnosed with a terminal illness by a medical professional with less than 12 months to live.

Available to Canadian residents aged 40-80 only. Not yet available in Quebec.

Excluding suicide in the first 2 years.