We are the #1 direct choice for Canadian over 50s life insurance1

At Seniors Choice, we understand that our customers are placing a significant amount of trust in us. When it comes to supporting your family, you want to feel confident in your choice. Our goal is to help Canadian seniors make informed and confident decisions when it comes to their insurance needs. That’s why we are proud to hold an ‘Excellent’ rating on Trustpilot. We’re also proud to have high ratings on Google, REVIEWS.io and Feefo, where we’ve received the Gold Trusted Service award, reflecting our commitment to exceptional customer service.

Securian Canada is the brand name used by Canadian Premier Life Insurance Company for business in Canada. Our policies are provided by Canadian Premier Life Insurance Company, a trusted provider of high-quality life insurance policies. We consistently work hard to deliver an exceptional, personalized service which has allowed us to earn the trust and confidence of our customers. That’s why we are the #1 direct choice in Canada for over 50s life insurance1.

Choose life insurance you can trust in. Choose Seniors Choice.

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Why choose Seniors Choice?

  • Choose the right coverage for your loved ones with up to $250,000 of coverage depending on your age
  • Choose peace of mind – 24/7 Worldwide coverage for the whole of your life 
  • Terminal Illness coverage – With our additional coverage you’ll receive your full benefit amount upfront if diagnosed with a terminal illness with less than 12 months to live2
  • Choose convenience – With our easy to arrange insurance, you can get coverage in just a few minutes 
  • Choose a local team you can trust – Our experienced team of trusted advisors is based right here in Canada
  • Exclusive – Canadian Seniors Life Insurance can only be bought directly from us
  • No medicals or blood tests for approval – We only ask just a few health and lifestyle questions
  • Fast payout – We strive to pay out claims fast, with a straightforward claims process
  • Choose immediate coverage – excluding suicide in the first 2 years



Seniors Choice, the #1 direct choice for Canadian over 50s1


Based on the product distributor obtaining over 4,000 service reviews on multiple reviews platforms since 1 September 2021 from Canadian residents aged between 50 and 80 years old, which is more than any other provider who directly provides Life Insurance products without the support of a broker network and has been active in advertising on TV since 1 September 2021, excluding Quebec.


A medical professional has to diagnose the terminal illness, diagnosis is subject to the terms and conditions in your policy.