The #1 direct choice for Canadian Over 50s Life Insurance1

Family vacations with the kids and grandkids, laughing with dear friends over dinner, trying something new with the people you love – this is what life’s all about, and what we all want to spend more of our time doing. But we also want to make sure that we’re making decisions that protect our loved ones now and into the future.

As we get older, there are fewer options ahead of us. Decisions begin to be made for us instead of with us, and it can feel like there are less and less choices available to make ourselves. We’re here to make sure that you have a say over your future. With Seniors Choice, you choose the coverage that suits you, you choose a monthly premium that you can afford, and you choose your beneficiaries. Which means you can make a better choice for your family.

Feel confident in a provider you can trust

As the #1 direct choice for Canadian over 50s life insurance1, we’re proud to say that after thousands of independent reviews we’ve been rated ‘Excellent’ on Trustpilot. We've also got excellent ratings on Google, and Feefo, where we’ve won the Gold Trusted Service Award.  

What makes us different?

When it comes to something as important as protecting your family, you should feel confident in the choice you’re making. That’s why we bring our life insurance directly to you. Instead of lots of back and forth and unnecessary forms, you can speak with our life insurance specialists and get coverage in a matter of minutes. Our friendly Canadian team will answer any questions you have and lay out your options for you, with no obligation to buy. So, you can confidently make the right choice for you.

  • Choose the right coverage for your loved ones with up to $250,000 of coverage depending on your age   
  • Choose peace of mind – 24/7 Worldwide coverage for the whole of your life
  • Terminal Illness coverage – With our additional coverage you’ll receive your full benefit amount upfront if diagnosed with a terminal illness with less than 12 months to live2
  • Choose convenience – With our easy-to-arrange insurance, you can get coverage in just a few minutes
  • Choose a local team you can trust – Our experienced team of trusted advisors is based right here in Canada
  • Exclusive – Canadian Seniors Life Insurance can only be bought directly from us
  • Immediate cover - excluding suicide in the first 2 years



Canadian Seniors Life Insurance – the #1 direct choice for Seniors1


Based on the product distributor obtaining over 4,000 service reviews on multiple reviews platforms since 1 September 2021 from Canadian residents aged between 50 and 80 years old, which is more than any other provider who directly provides Life Insurance products without the support of a broker network and has been active in advertising on TV since 1 September 2021, excluding Quebec.


A medical professional has to diagnose the terminal illness, diagnosis is subject to the terms and conditions in your policy.