Why Seniors Choice is the right choice

Choose the right coverage
Choose the right coverage

Get up to $250,000 of coverage for your loved ones, depending on your age

Choose peace of mind
Choose peace of mind

24/7 Worldwide coverage – for the whole of your life, for as little as $14.88 per month2

Choose convenience
Choose convenience

You can get coverage in just a few minutes from a local trusted advisor, with no medicals or blood tests

Choose simplicity

As we get older, it can feel like there are less options ahead of us. Decisions can feel like they are being made for us instead of with us. At Seniors Choice, we’re here to make sure that you have a say over your future. With Canadian Seniors Life Insurance, you could leave behind up to $250,000 of coverage depending on your age. With it you can help to cover funeral costs, settle outstanding loans or debt, or even contribute to your partner’s retirement fund. There’s no need to go through a broker – you can buy coverage exclusively and directly through our Canadian team of trusted advisors.

With Seniors Choice, you can take control of your coverage and get it in place quickly, so you can get on with more important things. You can get your free quick quote from our life insurance specialists and get coverage in a matter of minutes. Which means you can make a better choice for your family. That’s why we’re the #1 direct choice for Canadian seniors1.

  • Choose the right protection for your loved ones with up to $250,000 of coverage depending on your age
  • Exclusive – Canadian Seniors Life Insurance can only be bought directly from Seniors Choice
  • No medicals or blood tests for approval – We only ask just a few health and lifestyle questions
Get a Quick Quote

Feel confident in a provider you can trust

As the #1 direct choice for Canadian over 50s life insurance1, we’re proud to say that after thousands of independent reviews we’ve been rated ‘Excellent’ on Trustpilot. We've also got excellent ratings on Google, REVIEWS.io and Feefo, where we’ve won the Gold Trusted Service Award.  

Why buy direct from Seniors Choice? 

Choosing Seniors Choice is the simple way to take away the burden of funeral costs and provide a secure future for your family when you’re gone. Our Canadian Seniors Life Insurance is exclusive to us, which means you can purchase it directly and avoid getting stuck with a broker and lots of paperwork. When you choose Seniors Choice, you’re choosing a local team you can depend on. Our team of trusted advisors is based right here in Canada and is happy to help you choose the right coverage for you.

We provide whole of life, 24/7 worldwide coverage. So, if you keep up with your payments, you’re protected for life wherever you are. Monthly premiums are as little as $14.88 per month2 and there are no policy fees. We strive to pay out claims fast, with a straightforward claims process. Which means once you have coverage in place, you can get back to enjoying life with your peace of mind secured.

Free Info Pack

Have some more questions? Learn more about Canadian Seniors Life Insurance with our free information pack. It includes straightforward information and features of Seniors Choice.



Seniors Choice, the #1 direct choice for Canadian over 50s1


Based on the product distributor obtaining over 4,000 service reviews on multiple reviews platforms since 1 September 2021 from Canadian residents aged between 50 and 80 years old, which is more than any other provider who directly provides Life Insurance products without the support of a broker network and has been active in advertising on TV since 1 September 2021, excluding Quebec.


For a 51-year-old female non-smoker with $20,000 of coverage.


Available to Canadian residents aged 40-80 only. Not yet available in Quebec