Choice and Life Insurance

As time goes on it can feel like more and more of our choices are taken away from us. At a certain stage in our lives, we can feel like things are on autopilot and we can’t break out of that cycle. Once the nest is empty and retirement is on the horizon, we can feel like there are very few choices available to us. This can be especially true for life insurance.  

Choosing to secure life insurance can seem like a daunting task. Rather than taking control of our own coverage, we can feel like choices are being made for us by a middleman. At Seniors Choice, we want to put the power back in your hands and give you the confidence to secure life coverage you are happy with. After all, when it comes to protecting the ones we love, we all want the best available protection.  

What are your choices when it comes to life insurance? 

At Seniors Choice, our goal is to offer our customers choice when it comes to life insurance. However, when you start looking into the options available to you it can seem complicated. We’re here to reassure you that getting a policy you can have confidence in is easier than you think. When it comes to a life insurance policy here are a few of the key considerations to make: 

Benefit amount 

The benefit amount of your life insurance policy is the amount of money that will be paid to your legal beneficiaries when the time comes. This is at the center of every insurance policy and for obvious reasons is one of the most important features. At Seniors Choice, we offer you a few choices when it comes to your benefit amount. We offer up to $250,000 of coverage, depending on your age at the time of applying. When considering your benefit amount, you should consider what you would like your policy to help with. It could be things like a partner’s retirement costs, outstanding debts or even any end-of-life costs that could occur. If you would like to get a better idea of what benefit amount might suit you, you can check out our life insurance calculator.  

Monthly premium  

Your monthly premium is how much you agree to pay each month to maintain your coverage. Agreeing your monthly premium is an important part of the application process. Sometimes it can feel like we have no options when it comes to a premium amount. At Seniors Choice, we will only ever discuss a premium amount that you feel comfortable with. During the application we will lay out all of your options and will only proceed once you are happy. Our expert team of trusted life insurance advisors will take their time to listen to you and understand your life insurance needs. Allowing you to make a choice that you feel confident in. 


Securing a life insurance policy is all about the ones you love. You are doing it for them, after all. So, when it comes to your beneficiaries it’s important to look at who you would like to get your life insurance payout. It’s not easy to consider what would happen when you pass away but it can help when looking at who you would like to get the protection you have secured. Maybe you would like to help you partner with living costs when you're gone. You might also choose your son or daughter, to help them with the funeral costs or even as a gift for them. During the process of securing your policy with Seniors Choice, the choice will be in your hands. Allowing you to feel confident that your coverage will help the ones you love.  

Why is choice important when it comes to life insurance? 

You may be wondering why choice is important with life insurance. Everyone has different needs and it’s important to consider those needs when it comes to life insurance. There is a range of things that your coverage could help to pay for. It could be used for any end-of-life costs, such as a funeral. However, it could also be used for things like a partner’s retirement expenses, any outstanding debts, or even a gift for your loved ones.  

At Seniors Choice, we want to make it easy for you to get the right policy for your life insurance needs. Our expert team of trusted advisors based right here in Canada are ready and waiting to help you secure the coverage you can be confident in. Rather than having to wait for a decision with a broker or fill out complicated paperwork, you can get your policy over the phone in a matter of minutes. Our advisors will go through all your options when it comes to coverage amounts, allowing you to secure a tailored personalized policy.  

How is Seniors Choice different? 

At Seniors Choice, our mission is to make high-quality life insurance easily accessible. We want to empower our customers to help them live life to the fullest knowing that they have the coverage they feel confident in. Rather than having to go through a broker, you can get coverage over the phone quickly and easily. By choosing us as your life insurance provider you can get things settled in a straightforward way, lifting the burden of end-of-life costs from your loved ones.  

We understand that the important things in life are about spending time with loved ones and embracing that time to its fullest. Things like family vacations with the grandkids, meeting old friends and trying something new should be a big part of our lives as we get older. We’re here to help you enjoy that time without worrying about what the future holds. At Seniors Choice, the power to choose is in your hands. You choose the coverage, the monthly premium and your beneficiaries. Our trusted team of advisors can help you to secure coverage in a matter of minutes over the phone, without the need to go through any brokers. Allowing you to make better choices for your family. 

Choosing the right life insurance

It’s never easy to consider what life will be like when we are gone. But taking that step today could make all the difference to your family. With Seniors Choice, we are ready to help you choose coverage that you can depend on. Our team of trusted experts, based right here in Canada, are ready and waiting to help you. They will break down everything for you and make sure that you are happy with your policy. You’ll be able to secure a policy that makes sense to you, without the long application forms or confusing terms. When you’re ready you can call us TOLL FREE at . Our highly trained sales team is available Monday to Friday 9am to 8pm ET (excluding public holidays).